Americans, particularly those who dwell in the Sunbelt States, enjoy similar lifestyles and live in similar climatic conditions as most Australians. Already in Australia, legislation at multi levels of Government now require shade to be provided in public places where people live, work and play.

"Protection from the harmful effects of the sun must become normal community practice extending from the provision of shade structures by government and non-government bodies to community members selecting shade areas for outdoor activities", states the Queensland Skin Cancer Strategic Plan Outline 2002. This Strategic Plan targets specific settings:
  • Early Childhood ( Daycare, Pre-schools)
  • Elementary, Middle, High schools
  • Community/Recreational settings
  • Workplace
Stringent shade requirements in Building Regulations and Town Planning Acts clearly set the scene for future litigation if UV protection in outdoor environments is not adequate.
 
MORE AMERICANS ARE GETTING SKIN CANCER THAN EVER BEFORE!
"On average, one American dies every hour of every day of every month from Skin Cancer." [Source: American Cancer Society]

Why is this so? People are still not protecting themselves adequately from harmful ultraviolet (UV) rays. People today spend more time in the sun! Shorter working hours, earlier retirement, a longer life span, lighter clothes, a waterside lifestyle and more sport and leisure pursuits all put people in the sun more often than ever. UV damage is cumulative! There's no doubt that skin Cancer 'catches up with you.' The longer one lives, the more irreversible damage one suffers from the sun's UV rays.